> ## Content Index
> Fetch the complete content index at: https://kelfordinc.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# As little as possible, as long as possible — Kelford Labs Daily
- URL: https://kelfordinc.com/as-little-as-possible-as-long-as-possible-kelford-labs-daily/
- Published: 2024-06-07T10:27:22.000Z
- Updated: 2026-01-27T15:21:53.000Z
- Description: Keep at it before you add more to it.
- Author: Joel Kelly
- Tags: Daily Labs, habit, persistence, sustainable, practice, motivation, focus

**The key to consistent, productive marketing is** [***doing less***](https://kelfordinc.com/do-less-better/)**.**

I know, that seems crazy. But I mean it—doing what we can *maintain* is more important than doing the *most*, briefly.

Our goal as entrepreneurs doing our own marketing is to make marketing as easy and fulfilling as our [“real” work](https://kelfordinc.com/daily-lab-your-marketing-is-your-work/). For it to become something we just *do*, as part of our routine, instead of being something we dread, put off, or completely outsource.

Which means, we’ve got to focus on what [we *like* doing](https://kelfordinc.com/kelford-labs-daily-a-strategy-you-believe-in/)—at least at first—to get the momentum going and to build the habit of marketing.

**We need to start slow and keep our commitments low, until we’re ready to add more because we know we can keep at it.**

Today, think about why you’ve occasionally found your marketing frustrating, dull, or complicated.

And think of ways you can scale it back, just to what you *like* doing and just to what you can *keep* doing.

Marketing that works because we’re *working* at it is better than marketing we dream about but never do.

**The goal, at least for now, is to do *as little as possible* for *as long as you can*.**

📫

Feedback? Email labs@kelfordinc.com