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# Best or best deal? — Kelford Labs Daily
- URL: https://kelfordinc.com/best-or-best-deal-kelford-labs-daily/
- Published: 2024-08-12T10:23:16.000Z
- Updated: 2026-01-18T15:15:46.000Z
- Description: Who are you talking to?
- Author: Joel Kelly
- Tags: Daily Labs, demand, specific, value, strategy, different

When a prospect [enters your market](https://kelfordinc.com/what-to-know-to-be-noticed-kelford-labs-weekly/), how steerable they are depends on many factors. Not everyone does their shopping in the same way.

**And it’s partially determined by what they’re looking for: the *best* or the best *deal*.**

A customer looking for the *very best* isn’t going to do an apples-to-apples analysis on a price comparison website. They’re going to watch YouTube reviews, dig deep through niche subreddits, and ask their peers and connections for recommendations.

And a customer who wants to know they got the *best possible deal* isn’t going to waste time on analysis of quality, specifics, or in-depth research. They’re going to check price comparisons, hunt for discounts, and probably haggle.

***Where* and what you put in your marketing messages should be informed by *who* your customers are—and what they’re looking for.**

If you want customers hunting for a good deal, you’ll want to place your messages along *that* purchase path.

If you want customers who want the very best, you’ll need your marketing messages to reach them during *that* research journey.

Assuming all customers are alike means all marketing looks alike.

But not all marketing *works* alike.

**Because some of it is simply talking to the wrong person.**

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[*Kelford Inc.*](https://www.kelfordinc.com/) *provides finely crafted value propositions and marketing messages for hands-on entrepreneurs and founders.*

***We’ll show you the way to always knowing what to say.***