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# Count up your services — Kelford Labs Daily
- URL: https://kelfordinc.com/count-up-your-services-kelford-labs-daily/
- Published: 2026-06-19T10:25:34.000Z
- Updated: 2026-06-19T10:25:33.000Z
- Description: Which one is best?
- Author: Joel Kelly
- Tags: buffet problem, service, advertising, Daily Labs, focus, value, specific

How many services are you currently promoting on your website?

Now, which *single one*, if you took it away, would take most of your value with it (measured by revenue, number of clients, or work satisfaction)?

As in, if *one of your services just... disappeared* and you couldn’t offer it anymore, which one’s disappearance would cause the most damage to your business?

I suspect, when I asked you that question, one service came to mind. 

The big question, the one I ask expert advisors all the time, is this:

***Is that service the one you promote the most?***

Or are you mixing it into a bigger offering, like it’s the highlight of a vast buffet?

Problem is, if you’re not promoting your single most valuable service *as if* it’s your single most valuable service, your clients don’t realize *how valuable it is*.

They don’t see how good you are at providing it.

**They just see a mixture of many other services, and they wonder which, if any, are the *good* ones.**

Because buyers assume nobody’s good at *everything*, and advisors who claim to offer a little bit of everything only diminish their own value in the buyer’s mind.

So if you could think of a service that’s *most valuable*, do this:

**Make it the one you *market most*.**

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**On June 30th, I’m hosting a** [**LIVE Q&A session**](https://docs.google.com/forms/d/e/1FAIpQLSdb3nyFL-%5FJBki1jckekY7wPgPtLYgXFSiJfV7YOQmAiB3M0Q/viewform?usp=header) **and walkthrough of our** [**Marketing Rangefinder**](https://kelfordinc.com/the-marketing-rangefinder-cheat-sheet-kelford-l/) **framework.**

Spend an hour with me and a few fellow entrepreneurs and expert advisors as we talk through how to know what to say in your marketing, your messages, and your content.

[**RSVP here**](https://docs.google.com/forms/d/e/1FAIpQLSdb3nyFL-%5FJBki1jckekY7wPgPtLYgXFSiJfV7YOQmAiB3M0Q/viewform?usp=header)**, and feel free to send this to a friend or colleague who’s struggling with what to say.**

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[***Kelford Inc.***](https://www.kelfordinc.com/) ***are content marketers for expert advisors. If you’re struggling with what to say and where to say it to attract your ideal clients,*** [***we’ll show you the way***](https://kelfordinc.com/contact/)***.***