> ## Content Index
> Fetch the complete content index at: https://kelfordinc.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Daily Lab: Easy new ideas
- URL: https://kelfordinc.com/daily-lab-easy-new-ideas/
- Published: 2023-09-20T10:24:55.000Z
- Updated: 2026-01-27T17:26:06.000Z
- Description: Write to someone, write easily
- Author: Joel Kelly
- Tags: Daily Labs, writing, content, specific, practice

I’ve written a newsletter every weekday for more than 130 issues now, and I’m happy (relieved?) to say coming up with ideas hasn’t yet become a problem.

But that doesn’t mean it’s always *easy* to think of something new.

Sometimes, I’ve got to use the “[Dear Charlie](https://kelfordinc.com/the-bob-test/)” trick.

**That’s right, I fire up my text editor, put “Hey {Person’s Name}!” right at the top, and I write a note to them.**

What would I say to them to help them feel more capable, inspired, or interested in doing their marketing?

What have I learned recently that might help, or what question can I ask that might give them a new perspective?

**I write that down, just as I would write it to them. And it’s amazing how easy it is to write, and how well it generalizes.**

So, when you go to write your next blog post, LinkedIn post, ad, SEO description, directory profile—or anything else that requires you to demonstrate your value at a distance—try it out.

Write down the name of a real client or prospect, and then write to them.

**It’s much easier to demonstrate value when you’re being specific, and next to impossible when you’re trying to write to everyone, all at once.**

So, don’t.

Write to *someone*. Make it precise and practical.

And notice how many people see themselves in it.

**Oh, and remember to remove their name before you publish it.**

🧠

This post contains 100% organic content, no generative AI was used in its creation.