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# Daily Lab: “Fill the world with stuff you like.”
- URL: https://kelfordinc.com/daily-lab-fill-the-world-with-stuff-you-like/
- Published: 2023-08-11T10:25:16.000Z
- Updated: 2026-01-18T15:17:08.000Z
- Description: Start with what you enjoy.
- Author: Joel Kelly
- Tags: Daily Labs, habit, motivation, practice, mindset, marketing funnel, joy

Most of the business owners I encounter don’t actually *like* doing marketing.

They find it confusing, tedious, ineffective, or expensive.

That’s why I first focus on what they actually *like*.

Because if we can find something fun and fulfilling, which also *works*, then they might stick with it.

**Marketing is a [habit](https://kelfordinc.com/daily-lab-marketing-is-formed-not-started/), not a task. Eventually, we’ve got to find a way to like it.**

It’ll make us better marketers, better business owners, and better prepared for the next thing we have to change.

**The comedian and podcaster Justin McElroy once wrote, “Learning to appreciate things you don’t initially enjoy is the power to fill the world with stuff you like.”**

So, what kind of marketing *do* you like?

What kind *could* you like?

**Why don’t you start there?**

🧠

This post contains 100% organic content, no generative AI was used in its creation.