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# Daily Lab: Here’s to the boring ones
- URL: https://kelfordinc.com/daily-lab-heres-to-the-boring-ones/
- Published: 2023-06-05T10:14:31.000Z
- Updated: 2026-01-27T17:32:07.000Z
- Description: What makes you magical?
- Author: Joel Kelly
- Tags: Daily Labs, customers, perspective, value, different, position

Here’s to the boring ones.

What makes your business *special* isn’t what makes it *flashy*.

I see it all the time: entrepreneurs trying to attract customers just like themselves by doing things *they* find cool.

They try to impress the other folks who do what they do.

But *we* don’t need *our* business—the people who *can’t do* what we do need it.

So, really think about it: Who needs what you have, but can’t do it themselves?

*Those* are you customers. The people who find what you *do* boring, but who find *your ability* to do it fascinating!

*Embrace* what makes you boring.

That’s what makes you *magical*.

🧠

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