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# Daily Lab: Herky Jerky Hell
- URL: https://kelfordinc.com/daily-lab-herky-jerky-hell/
- Published: 2023-06-15T10:05:47.000Z
- Updated: 2026-01-18T15:17:23.000Z
- Description: Marketing for always, not just for now.
- Author: Joel Kelly
- Tags: Daily Labs, consistent, habit, pace, commitment, sustainable

That describes a lot of marketing, doesn’t it?

Here’s how it usually plays out: Business slows down a bit, so we find ourselves wanting to do more marketing.

We ramp up on social media, SEO, coffee appointments, and content creation.

We get what I like to call “[One Big Day](https://kelfordinc.com/one-big-day/)” energy (“I should do as much as I can while I have the time,” we think, optimistically).

Which leads to “One Big Week” ideas (“I can keep this up forever,” we think, wrongly).

**Which inevitably leads to One Big Month, and then we stop.**

Because we overcommitted and overworked ourselves.

And then, when business picks back up again, our marketing slows back down to a crawl or a stall, which leads to a work slowdown a few months down the line.

And the cycle of herky jerky marketing repeats.

But we’ve got to wrap our arms and our heads around the concept of “Always.”

**Always: marketing. Always: moving. Always: learning: Always: playing.**

The secret to not having to start up your marketing again is never having to stop.

Slow time *is* go time for marketing.

But for always, not just for now.

**So give up on herky jerky hell, and make a plan to do your marketing.** 

***Always.***

🧠

This post contains 100% organic content, no generative AI was used in its creation.