> ## Content Index
> Fetch the complete content index at: https://kelfordinc.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Daily Lab: “I just need a meeting.”
- URL: https://kelfordinc.com/daily-lab-i-just-need-a-meeting/
- Published: 2023-03-29T11:15:48.000Z
- Updated: 2026-01-18T15:17:42.000Z
- Description: It takes more than selling to do great marketing.
- Author: Joel Kelly
- Tags: Daily Labs, distance, value, signal

When someone says, “If I can just get a meeting, I can sell,” what I hear is, “I can’t sell *unless* I get a meeting.”

Marketing is about demonstrating value *at a distance*. Demonstrating value *in a meeting* is sales.

And marketing can only get you *more sales* if you’re able to demonstrate your value more effectively, from further away.

It’s great that you can sell in every meeting.

But marketing takes more than that.

It takes being able to sell without any meeting at all.

*Read more about the [most wasteful thing in marketing](https://kelfordinc.com/the-most-wasteful-thing-in-marketing/).*