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# Daily Lab: Plans don’t change minds
- URL: https://kelfordinc.com/daily-lab-plans-dont-change-minds/
- Published: 2023-04-04T09:04:29.000Z
- Updated: 2026-01-18T15:17:41.000Z
- Description: Does that mean we accept less from or for ourselves? No, it means we find things we want to do.
- Author: Joel Kelly
- Tags: Daily Labs, motivation, action, habit, mindset, procrastination, books

> “Plans don't change minds—they only help us remember to do the things we already want to do.” — Katy Milkman, *How to Change*

As we all know, planning to go to the gym in the New Year doesn’t actually get us there.

Planning to start posting every day on LinkedIn doesn’t actually make it happen.

And planning to update our website doesn’t get it updated.

**Because we do the things we *want* to do. And we don’t actually *want* to do any of those things.**

Does that mean we accept less from or for ourselves? No, it means we find things we *want* to do.

Just like, even though we might hate the gym, there’s almost certainly other types of exercise we *would* enjoy, there’s almost certainly other types of marketing (or other approaches) that you *would* like.

If you don’t *want* to post on LinkedIn, your content’s going to suffer anyway. So find where your customers are that you want to be, too. And go there.

If you don’t *want* to update your website, it’s probably because the scope of the project is overwhelming. So find the quickest, tiniest, easiest thing you can do to move it ahead today, and only do that. But do that again tomorrow. And the day after. ([Here’s how](https://kelfordinc.com/exercise-small-actions-big-planner/)).

Because the first step isn’t figuring out what you think you *have* to do.

It’s figuring out what you *want* to do. Then, you figure out who *wants that*.

Find them where they are. Adjust your approach to suit their perception of value.

And keep doing what you love, because you love it.

Not because you planned to do it.