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# Daily Lab: The easy part is the hard part
- URL: https://kelfordinc.com/daily-lab-the-easy-part-is-the-hard-part/
- Published: 2023-08-21T10:34:06.000Z
- Updated: 2026-01-18T15:17:05.000Z
- Description: Start where you are, not where you aren’t.
- Author: Joel Kelly
- Tags: Daily Labs, mindset, avoidance, action, strategy

**Entrepreneurs often think that the easy part of marketing is the hard part, and that the hard part is the easy part.**

Here’s what I mean: If an entrepreneur is struggling to market their business, they’ll often assume they should do more of the things they find difficult.

Like networking (if they’re shy), doing ads (if they don’t have many resources), or engaging on social media (if they don’t have a following).

We assume that the one thing we *haven’t* done (because we don’t like it) will be the *one thing that will work*. And that the only reason it *hasn’t worked* is because we haven’t done it (yet). But once we do, then it’ll work for sure.

**But the truth is, you haven’t done that stuff yet because you don’t *want* to. And you don’t want to because you don’t *like* to.**

And because you don’t like it, you’re not going to be very good at it.

Which means, it probably *won’t* work.

So instead of starting at the hard part (which feels like the easy, natural thing to do), start at the easy part.

**Start with what you *like*.**

That *sounds* hard, I know. We assume everything has to be difficult to be worthwhile.

But notice how much you’re resisting doing what you like.

Notice how *hard it is* to do.

The easy part *is* the hard part.

**But it’s the part that works.**

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