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# Daily Lab: The emergency inside
- URL: https://kelfordinc.com/daily-lab-the-emergency-inside/
- Published: 2023-05-03T11:32:00.000Z
- Updated: 2026-01-18T15:17:33.000Z
- Description: Others only see a challenge
- Author: Joel Kelly
- Tags: Daily Labs, anxiety, crisis, mindset, perspective, books, challenge

I’ve said before that there’s [no such thing as a marketing emergency](https://kelfordinc.com/theres-no-such-thing-as-a-marketing-emergency/).

But I was a bit too flippant, then.

**Not because there *are* marketing emergencies, but because it *feels* like there are.**

Have you ever spent a large amount of money on marketing, with no clear results? I bet that felt like an emergency.

Have you ever had someone respond to a marketing message with negativity, cruelty, or outright lies? That almost certainly felt like an emergency.

Have you ever been in a time crunch to sell or promote something? That probably felt like an emergency to you.

But even if those don’t quite meet the [definition for an emergency](https://www.psychologytoday.com/ca/blog/the-emergency-mind/202207/is-really-emergency), our bodies can still treat them like they are.

**Ratcheting up our anxiety, narrowing our vision, triggering manic energy, or overwhelming fatigue.**

You’ve been there. I’ve been there. But we don’t have to stay there.

In his book *[The Emergency Mind](https://www.emergencymind.com/book)*, ER doctor and trainer of high-performance teams, Dr. Dan Dworkis, reminds us to harness the wisdom of the room and ask, “What might someone else see that I don’t?”

What we’ll usually find is that they see things more clearly and more calmly than we do. And they’ll have a wider set of options to explore beyond our panicked impulses.

So when marketing starts to feel like an emergency, ask, “What might others see that I don’t?”

And remember: The most important thing they *won’t* see is an emergency.

**They’ll just see a challenge that you’re more than made for.**

‼️

On June 16th, 2023, Kelford Inc. is hosting a [first-of-its-kind virtual workshop](https://www.kelfordinc.com/events) for high-stakes communicators and business leaders who want to elevate their performance, improve the quality of their decision making under pressure, and stay cool in any crisis.  
  
If that's you, [reserve your spot today.](https://www.kelfordinc.com/events) Space is limited to just 20 participants, and early bird pricing ends on May 15th.

🧠

100% organic content, no generative AI.