> ## Content Index
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# Daily Lab: The point of content
- URL: https://kelfordinc.com/daily-lab-the-point-of-content/
- Published: 2023-06-21T10:34:22.000Z
- Updated: 2026-01-27T17:31:08.000Z
- Description: Is to demonstrate value.
- Author: Joel Kelly
- Tags: Daily Labs, content, value, fame

The thing that often stops entrepreneurs from making content, like a newsletter or a podcast, is the feeling of “starting from zero.”

The sheer intimidation of beginning from scratch, with no audience or built-in interest.

But that assumes that fortune—or success however you want to measure it—only follows fame.

**But what if we stopped asking, “How fast can I grow?” and started asking, “How fast can I deliver value?”**

Because if a thousand people need to read a newsletter before one person buys, the problem wasn’t obscurity.

It was quality.

Generic crap doesn’t *make* you popular. It *requires* being popular to work.

But true value requires very little. Not a million people seeing your content, just the best ones for you.

Because the point of content isn’t popularity.

**It’s to demonstrate value.**

So how fast can you do *that*?

🧠

This post contains 100% organic content, no generative AI was used in its creation.