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# Daily Lab: Value defining questions
- URL: https://kelfordinc.com/daily-lab-value-defining-questions/
- Published: 2023-06-01T10:50:09.000Z
- Updated: 2026-01-18T15:17:27.000Z
- Description: Our clients see our value better than we do.
- Author: Joel Kelly
- Tags: Daily Labs, value, questions, customers, feedback, discover

When—[like I did this week](https://kelfordinc.com/model-organic-content-in-an-ai-world/)—I ask you to define your “primary resource of value,” you may struggle for a moment.

Because it’s not necessarily an easy question, however vital it might be.

The good news is that there *are* easy questions we can *ask* that will lead us to the answer.

**When your next project is getting ready to wrap up, and it’s gone well, ask your client these questions:**

*1) Why did this project work, when others before haven’t?*

*2) What reasons would you give if you recommended my business to someone else?*

*3) If they were skeptical, or suggested they’d prefer my popular competitor, what would you tell them?*

It’s not enough to ask our clients whether they had a good experience, or if they *would* recommend us.

We want to know *what they’d say* if they did.

Because our clients have a clearer sense of our primary resource of value than we do.

**It’s our job to discover it.**

🧠

100% organic content, no generative AI.