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# Daily Lab: We do what we like
- URL: https://kelfordinc.com/daily-lab-we-do-what-we-like/
- Published: 2023-03-24T09:29:13.000Z
- Updated: 2026-01-27T17:36:36.000Z
- Description: People tend to do things they like, and they tend not to do things they don’t like.
- Author: Joel Kelly
- Tags: Daily Labs, customers, focus, strategy, joy, books

> “There’s magic in choosing an audience that energizes and inspires you. You can’t wait to learn more about their challenges and figure out how to solve their most vexing problems.” — Rochelle Moulton, The Authority Code

Potentially the important lesson I’ve learned about strategy over the years is that people tend to *do* things they *like*, and they tend *not to do* things they *don’t like* (or at least they tend not to do them very well).

Groundbreaking, I know.

But what it means is that everything gets easier, more fun, and more profitable when you focus exclusively on the problems you *like* solving most for the clients who *like* the way you do it best.

Doesn’t that sound more fun?

Doesn’t that sound like something you’d throw your whole effort behind, gladly?

*Read more about the [importance of joy in your work](https://kelfordinc.com/joy/).*