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# Daily Lab: Your worst story is your best story.
- URL: https://kelfordinc.com/daily-lab-your-worst-story-is-your-best-story/
- Published: 2023-08-29T10:27:02.000Z
- Updated: 2026-01-27T17:27:45.000Z
- Description: Demonstrate that you learn and grow.
- Author: Joel Kelly
- Tags: Daily Labs, failure, mistake, brave, perspective, content

**Short summary:**

- My most embarrassing marketing mess has become my best, most helpful story.
- Your worst story might actually be your best guide.
- How could you tell it?

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What’s the silliest mistake you’ve made, related to your expertise?

What’s the story that makes you cringe to even think about?

You already know one of my worst stories—absolutely fumbling a marketing project and getting [*zero* sales](https://kelfordinc.com/video-the-zero-plan/). Potentially my worst performance as a marketer.

**And yet, it’s kind of become my *best* story?**

It turned into [the ZERO Plan](https://kelfordinc.com/video-the-zero-plan/), my best-received framework this year.

Potentially the most helpful thing I’ve made.

And I suspect the same is true for you. That embarrassing story you don’t tell—the one that makes you wonder if you’re actually any good at what you do?

**That’s probably the story that demonstrates exactly what you’re good at:**

Learning, getting better, and never giving up.

Today, think about your worst story, and whether it might be your best story.

**And how you can tell it.**

🤖

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