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# “Did it help?” — Kelford Labs Daily
- URL: https://kelfordinc.com/did-it-help-kelford-labs-daily/
- Published: 2025-09-02T10:24:23.000Z
- Updated: 2026-01-18T15:14:26.000Z
- Description: If it didn’t, don’t do it.
- Author: Joel Kelly
- Tags: camouflage, consistent, Daily Labs, different, mistake, questions, value

You know I’m in a snarky mood when you hear me ask, “Did it help?”

Here’s how it usually happens:

Someone, perhaps a friend or a colleague, recounts the agony of following the standard marketing advice:

*“So I sent out 100 outreach emails...”*

Or:

*“So I’ve been DMing every new connection on LinkedIn...”*

Or:

*“So I bought that new course everyone’s talking about...”*

And I ask:

*“Did it help?”*

Because of course it wouldn’t. The standard, [best practice](https://kelfordinc.com/daily-lab-dont-buy-the-best-practice/) marketing advice doesn’t work. *Of course it doesn’t!*

Marketing is about *standing out*, not blending in. So if you’re following the same advice, the same standard workflow and template and course that everyone else is, you’re painting yourself in [business camouflage](https://kelfordinc.com/kelford-labs-daily-business-camouflage/).

***That’s* why it isn’t working, that’s why you’re frustrated: You’re following the crowd, and** [**they’re lost**](https://kelfordinc.com/dont-follow-the-crowd-theyre-lost/)**.**

Instead, you’ve got to *demonstrate your unique value at a distance*, by doing what only you can do, in your own unique way, [consistently](https://kelfordinc.com/your-content-is-connection-kelford-labs-weekly/) and [coherently](https://kelfordinc.com/your-content-is-coherence-kelford-labs-weekly/).

So the next time you find yourself agonizing over a marketing trend, best practice, or sense of obligation, ask: “Did it help?”

**If it didn’t, don’t do it anymore. And find something *unique* that *does*.**

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