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# Does your strategy actually have a strategy? — Kelford Labs Daily
- URL: https://kelfordinc.com/does-your-strategy-actually-have-a-strategy-kelford-labs-daily/
- Published: 2025-10-30T10:24:23.000Z
- Updated: 2026-01-18T15:14:12.000Z
- Description: Or is it a wish?
- Author: Joel Kelly
- Tags: action, Daily Labs, efficiency, strategy, wish, goals

How do you know if you have a *strategy* and not just a wishlist of tactics?

How do you know if you have a *strategy* and not just a set of goals or objectives?

How do you know if you have a *strategy* and not just a plan of action?

Well, remember, [we define “strategy” as](https://kelfordinc.com/what-does-strategy-mean/):

**The *structure* to work *efficiently* to get what you *want*.**

Seen this way, you don’t yet have a strategy until you have:

- Identified what you *want*, and how you’ll know you’ve gotten there
- Articulated a set of *efficient actions* that will move you closer to what you want
- Defined a *structure* of controls and accountability that will ensure those actions are taken, measured, and iterated upon over time

Absent all these components, you may only have goals, or you may only have tactics, or you may only have an intent.

Combined, though, these form an actionable set of instructions for behaviour within your organization that will move you closer to your goals.

**That’s what makes it a strategy, and not just a wish.**

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