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# Focus on who it’s for — Kelford Labs Daily
- URL: https://kelfordinc.com/focus-on-who-its-for-kelford-labs-daily/
- Published: 2024-09-06T10:24:17.000Z
- Updated: 2026-01-27T15:17:43.000Z
- Description: Not what other people think.
- Author: Joel Kelly
- Tags: Daily Labs, focus, attention, value, specific, care

“Don’t worry about what other people think.”

Here’s the craziest and hardest thing about marketing:

Everybody tells you not to worry what other people think about you.

But marketing is *all about* what other people think about you.

**No, it’s worse than that, you have to think about whether other people *value* you.**

Which, let’s face it, can be pretty brutal sometimes. You want to put yourself and your business out there, but you know *somebody* out there won’t like it.

So, how do you do marketing without driving yourself into an anxiety spiral?

**You remember who you’re doing this *for*.**

You’re not promoting your business so you can get broadly famous, or so you can get the attention and adoration of a faceless crowd. You’re not doing it for the Likes.

No, you’re doing this so you can help the people who need what you provide.

**The people who *want* to hear from you.**

So, here’s the thing: There’s no getting around the fact that marketing means caring what other people think about you.

The real move is changing who *you* care about mattering to. Who *you* want to focus on.

Who *you* want to help.

Focus on what *those* people think about you, and how you can best demonstrate your value to them.

**And don’t worry what other people think.**

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[***Kelford Inc.***](https://www.kelfordinc.com/) ***shows you the way to always knowing what to say. Finely crafted marketing messages for hands-on entrepreneurs.***