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# Here’s what to focus on — Kelford Labs Daily
- URL: https://kelfordinc.com/heres-what-to-focus-on-kelford-labs-daily/
- Published: 2025-01-30T11:23:35.000Z
- Updated: 2026-01-27T15:12:53.000Z
- Description: What you can overdeliver on.
- Author: Joel Kelly
- Tags: Daily Labs, focus, messaging, value, overdeliver

You’ve heard that focus is the key to growth.

**But if you’re good at many things, how do you decide *what* to focus on?**

I’m going to share a question I ask all of my clients before we work on their messaging.

Because before we can write compelling messages that get noticed by prospects, we have to know what those prospects *value* *most*. So we can demonstrate that value at a distance via content or promotion.

I ask my clients this:

**“Of all the services you may provide, or products you might sell, which *single one,* if you stopped selling it, would *eliminate* the most value?”**

Basically, which of your services or products, if it simply went away, would take most of your business with it?

*That’s* how I knew [my business](https://www.kelfordinc.com) needed to focus more on message design: It’s what our best clients needed most, even though we were offering more services and add-ons.

But by focusing on what we’re best at, and what our best clients need most, we’re able to [*overdeliver*](https://kelfordinc.com/updated-experts-dont-build-brands-kelford-labs-daily/) on our promises.

And we’re able to sum up what our business does in a phrase, like, “We show you the way to always knowing what to say.” And the right prospects for us want *exactly* that.

**That focus is what leads to referrals, return clients, and growth.**

So take a moment and ask yourself that question again:

*What offering, if it went away, would take the most business with it?*

**And consider whether that’s *all* you should be doing.**

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[***Kelford Inc.***](https://www.kelfordinc.com/) ***shows entrepreneurs the way to always knowing what to say.***