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# How can you be found? — Kelford Labs Daily
- URL: https://kelfordinc.com/how-can-you-be-found-kelford-labs-daily/
- Published: 2025-11-26T11:24:10.000Z
- Updated: 2026-01-27T12:39:59.000Z
- Description: Where are you demonstrating value?
- Author: Joel Kelly
- Tags: attention, content, Daily Labs, discover, middle step, perspective, writing

A friend recently asked how we were found by a major international client.

I thought about it for a second, and then said:

“Half a million words.”

She tilted her head and squinted with thought. And then nodded, gravely.

**See, our “secret,” if there is one, comes down to this newsletter.**

To having written [*eight business books’*](https://kelfordinc.com/a-thousand-reasons-to-make-content-kelford-labs-daily/) worth of marketing lessons over the past five years.

To having developed our own [marketing frameworks](https://kelfordinc.com/how-we-know-what-you-should-say-kelford-labs-weekly/) that allow us to be *in* the work while also strategizing *about* it.

To studying the successes and mistakes of our projects and writing about the [lessons learned](https://kelfordinc.com/crisis-model-whats-your-zero-plan/) and [experiences earned](https://kelfordinc.com/what-does-your-work-cause-kelford-labs-daily/).

Every time I work with a consultant, advisor, or expert who’s struggling to acquire their ideal clients, my first question has become:

**“Where are you *demonstrating* your value, publicly?”**

If the answer is nowhere, how can we ever expect to be found?

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[***Kelford Inc.***](https://www.kelfordinc.com/) ***shows communicators the way to always knowing what to say.***