> ## Content Index
> Fetch the complete content index at: https://kelfordinc.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# How to write in someone else’s voice — Kelford Labs Daily
- URL: https://kelfordinc.com/how-to-write-in-someone-elses-voice-kelford-labs-daily/
- Published: 2025-06-11T10:26:57.000Z
- Updated: 2026-01-18T15:14:44.000Z
- Description: Edit until you hear it.
- Author: Joel Kelly
- Tags: Daily Labs, writing, voice, linkedin, workflow, practice, personality, listen

I have a fairly distinctive writing voice, but one of my favourite things to do is write in someone else’s.

Over the weekend, I spent a few hours helping a friend write some LinkedIn posts to promote his podcast.

**That meant, though, that the posts had to be in *his* voice, not mine.**

So if you happen to write content on behalf of someone else, like your CEO or a subject matter expert, I thought you might find a peek into my process helpful.

Here’s what I did to get into his voice:

First, I used transcription software to transcribe the podcast episode to be promoted.

Then, I listened to the episode at 3x speed (yes, that is a little ridiculous, but I’ve gotten used to it) while reading along with the transcript. As I went through it, I highlighted key expressions, themes, or interesting bits of knowledge dropped throughout the episode.

Once I had my highlights, I wrote an outline of the post based on them. What the episode was about, what it was trying to teach, and the value it delivered to the audience.

**With the *content* of the content mapped out, it was time to create** [**the *container***](https://kelfordinc.com/your-content-contains-your-care-kelford-labs-weekly/)**, the post itself.**

So I went through the highlights again and recorded words and phrases that seemed unique to my friend (the ones with the greatest variance from my own vocabulary).

I noted that he often agrees by saying, “I love that.” He uses words like “powerful,” “weave,” “threads,” and “journey.”

Then I started drafting the post, noting opportunities to sprinkle in the types of words he uses, actively forcing myself to avoid my own stock expressions.

As I was working, I had the podcast episode playing in the background, infusing my writing with his sentiments and style.

Then, I read and re-read the post, imagining my friend saying the words out loud. I noted words and sentences that I couldn’t readily imagine him uttering and adjusted them until I could *hear* it in my own head.

Including listening to the episode, it took about two hours to create two pieces of high-quality content to promote the podcast.

My friend was thrilled with the result, and noted how the style and tone felt right, felt real, and felt natural.

**So if you need to write in someone else’s voice, here’s what you do:**

- Consciously note the variance between your default style and theirs
- Record expressions, words, or phrases they tend to return to
- Immerse yourself in their voice until you can hear them speak in your own mind
- Sketch out an outline of the content
- Write a first draft while listening to them speak
- Edit it until it *reads* the way they *sound*

The first pieces of content will take a bit of time, but as you get more comfortable inhabiting their voice, you’ll get faster (and better).

**But it starts by listening, by noting what’s unique about the way they sound, and by editing until you can hear it in their voice, not yours.**

---

*Reply to this email to tell me what you think, or ask any questions!*

---

[***Kelford Inc.***](https://www.kelfordinc.com/) ***shows experts the way to always knowing what to say.***