> ## Content Index > Fetch the complete content index at: https://kelfordinc.com/llms.txt > Use this file to discover other available public pages before exploring further. # I bet no one’s asked you this before — Kelford Labs Weekly - URL: https://kelfordinc.com/i-bet-no-ones-asked-you-this-before-kelford-labs-weekly/ - Published: 2026-02-03T12:06:19.000Z - Updated: 2026-02-03T12:06:19.000Z - Description: The answer is your content. - Author: Joel Kelly - Tags: blog, buffet problem, compliments, content, creative, curiosity, different, focus, messaging, perspective, questions, value, writing, Weekly Labs ***Check out the new*** [***KelfordInc.com***](https://kelfordinc.com/)***! Find all our newsletters and information about our consulting all in one place.*** --- I get told, “No one’s ever asked me that before,” *a lot*. I try to take it as a [compliment](https://kelfordinc.com/kelford-labs-weekly-heartbreaking-compliments/), and it’s usually said that way, but one will always wonder. The worst question someone’s ever heard is novel in its own way. But the major reason I hear this a lot is because I ask *a lot* of [questions](https://kelfordinc.com/tag/questions/). Because that’s how I create a lot of [*content*](https://kelfordinc.com/tag/content/). We make marketing messages for our clients, and for most of them that includes social media posts, blogs, newsletters, videos, and everything in between. And, buddy, [that machine’s gotta *eat*](https://kelfordinc.com/what-does-your-content-eat-kelford-labs-daily/). Primarily, it eats the [novel insights](https://kelfordinc.com/a-novel-idea-for-ai-writing-kelford-labs-daily/) from my clients, hard-won from years of work in their field, constant learning, and endless improvement. I just get them to *talk* about that, so I can turn it into marketing content. **Because the best content demonstrates value by delivering it. It makes itself valuable by making itself *useful*.** And to be able to always know what to say, in a way that delivers value, we need to know what to *ask*. So, today, I’m going to ask you a few of the questions I’ve recently asked my clients that they’d never been asked before. And then I’ll tell you how it can help you make marketing content. **Question 1: “Take me through a regular day. What are you doing, moment to moment, and what happens that would make it a *good* day? And what happens that would make it a *bad* day?”** The answer to that question is currently fuelling a week’s worth of social media content for a client. Because that information, the insights into [*how you work*](https://kelfordinc.com/not-promotion-process-kelford-labs-daily/) and [*why you work that way*](https://kelfordinc.com/your-process-is-your-position-kelford-labs-weekly/)*,* tells your ideal clients that you prioritize and value the same things they do. Because it shows up what you do [all day, every day](https://kelfordinc.com/kelford-labs-daily-all-day-every-day/). **Question 2: “If you could teach every single potential client one idea, technique, or process to make their jobs or lives easier and more effective, what would that be?”** You do the work you do because you believe it *helps*. But anyone can promise to be helpful, and most people merely do. But how many *are*? The way to create trust is to [make a promise *and keep it*](https://kelfordinc.com/precision-is-a-promise-kelford-labs-weekly/), and you can do that with your content. Tell your prospects what you intend to teach them, and then do it, and they’ll get [comfortable enough to take a step closer](https://kelfordinc.com/content-that-moves-them-closer-kelford-labs-daily/). **Question 3: “What’s one thing that *everyone else* in your industry seems to do that you *don’t do*, so you can focus on doing something they *can’t*?”** You’re trying to do something for your clients that no one else can, because they don’t have your unique mix of skills, experiences, and interests. Right? But here’s the problem: No one believes people can simply *do more* than everyone else and still be *good* at all they do. The mind [eschews a buffet](https://kelfordinc.com/kelford-labs-daily-the-buffet-problem/). So [we must *choose*](https://kelfordinc.com/kelford-labs-weekly-what-dont-you-do/), and we must [*demonstrate* that choice](https://kelfordinc.com/kelford-labs-weekly-focus-on-the-choice-before-the-voice/) in our marketing content. **If you’re wondering what kind of content to create to demonstrate your unique value, start by answering those questions.** Because within those answers are your values, your priorities, your tradeoffs. Which is *exactly* what your best clients want to hear about. **Even if no one’s ever asked you before.** --- [***Kelford Inc.***](https://www.kelfordinc.com/) ***shows you the way to always knowing what to say.***