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# Ideal clients are nearer than you think — Kelford Labs Daily
- URL: https://kelfordinc.com/ideal-clients-are-nearer-than-you-think-kelford-labs-daily/
- Published: 2025-10-09T10:26:38.000Z
- Updated: 2026-01-18T15:14:17.000Z
- Description: Don’t skip past them.
- Author: Joel Kelly
- Tags: Daily Labs, credible, customers, middle step, questions, wish

In David A. Fields’ short and insightful book, *The Irresistible Consultant’s Guide to Winning Clients*, he writes:

“Ask yourself: ‘What should I talk about with the buyers I can already reach?‘”

**See, when consultants, advisors, and marketers want to grow their business, they usually start looking...** [***out there***](https://kelfordinc.com/next-best-not-ideal-kelford-labs-weekly/)**.**

Toward their [imagined](https://kelfordinc.com/ideal-not-imaginary-kelford-labs-daily/) “ideal,” that big brand they dream of working with. Some crowning achievement they aspire to.

Meanwhile, there are potential clients much nearer by who could *lead them* to those aspirations if only the consultant paid them any attention.

**Because, let’s face it, if your ideal client *has never heard of you* they’re not going to hire you. But if they *keep hearing about you* because of the incredible work you’ve done with others, they might.**

We can’t rush to the end. We can’t skip the middle steps. There’s no montage we can cue where we get to speed past the messy work of *getting clients* and growing from there.

**So, if you’re working toward an ideal client, ask yourself this:**

“Who’s *nearer by* I can work with and influence, so that they *lead me* to my next best client?”

Ideal clients don’t have to be searched for or struggled after.

**You can let yourself *be led* to them.**

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