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# Is this what’s stopping you? — Kelford Labs Daily
- URL: https://kelfordinc.com/is-this-whats-stopping-you-kelford-labs-daily/
- Published: 2026-01-30T11:24:57.000Z
- Updated: 2026-01-30T11:24:56.000Z
- Description: It’s not about you.
- Author: Joel Kelly
- Tags: action, avoidance, content, Daily Labs, failure, linkedin, motivation, procrastination, writing

What’s stopping your content?

I don’t ask that in a judgy way, I swear. I ask it sincerely, and, believe me, understandingly.

Sometimes, the [marketing just... stops](https://kelfordinc.com/daily-lab-did-your-marketing-stop/), right? You know you’re “supposed” to be on LinkedIn, but, ugh, do you *have to*?

Or maybe you were supposed to launch that newsletter last year, but, well, things got busy and here you are and here *it isn’t*, right?

But what’s holding you back? What’s been stopping you?

**I suspect at least a little bit of it is you’re not sure what to say.**

I mean, setting up a newsletter doesn’t take very long (I say from abundant experience). *Writing* a newsletter on the other hand... well, that can take a while.

Scrolling through LinkedIn is easy (if aggravating), but that awful little text field won’t magically fill itself (I guess with ChatGPT it *can*, but that’s partially why it’s become so aggravating to read, right?).

Look, my best skill and worst trait is that I’m *never* at a loss for words, so let me offer this one small piece of advice:

**If you want to have something to say, it helps to think about who you’re saying it *to*.**

It helps to think about what they need to hear.

So don’t think about what *you* need to write in your newsletter, or what *you* have to post on LinkedIn.

Think about your ideal potential client, or your favourite current one. Put yourself in their shoes today, in their chair and on their phone or computer.

Imagine they’re about to see your marketing content.

**And ask yourself, what do *they* need to hear?**

Today, I thought you might need to hear that once you know what to say, everything else gets easier.

And that you don’t need to [bully yourself](https://kelfordinc.com/you-cant-bully-yourself-to-better-marketing/) because the marketing stopped, because this isn’t about you.

It’s about *them*.

**And they don’t need you to judge yourself. They just need to hear from you.**

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[***Kelford Inc.***](https://www.kelfordinc.com/) ***shows you the way to always knowing what to say.***