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# Kelford Labs Daily: At best a waste of energy
- URL: https://kelfordinc.com/kelford-labs-daily-a-waste-of-energy/
- Published: 2023-10-31T10:25:31.000Z
- Updated: 2026-01-27T17:24:34.000Z
- Description: Don’t look busy, get more done.
- Author: Joel Kelly
- Tags: Daily Labs, focus, value, efficiency, energy, action

*“The point is to realize that much of what we’re doing is at best a waste of energy.” — Jim Collins, Good to Great*

We can either feel busy, or we can get things done.

**In marketing, frenetic, anxious activity is the enemy of productivity, not its source.**

Most of what we do—endlessly checking social media, obsessing about our competitors, or chasing every shiny tactic—is, at best, a waste of time.

Instead, if we skip doing the stuff that makes us *feel* busy and focus on the stuff that lets us *demonstrate* our true value, we’ll get a lot more done.

Use your energy on determining, delivering, and demonstrating value.

**And waste less energy on everything else.**

🧠

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