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# Kelford Labs Daily: Focused Marketing Advice
- URL: https://kelfordinc.com/kelford-labs-daily-focused-marketing-advice/
- Published: 2024-04-25T10:24:21.000Z
- Updated: 2026-01-27T15:23:18.000Z
- Description: Some ideas don’t mix.
- Author: Joel Kelly
- Tags: Daily Labs, focus, strategy, principles, different, tradeoff

Imagine someone rolling into their favorite coffee shop and ordering, with a pleased smile on their face, “A little bit of what everyone else is drinking.”

A splash of espresso, a little bit of smoothie, an ounce or two of sugary iced coffee. Just mix ‘em all up and stick a straw in there.

That’d be weird, right?

But why? Isn’t each of them *good* on their own? Singularly, aren’t each of them *worth buying*?

So why does it all break down once you put them all together?

**Not because any individual element is the problem, but the combination of them is unfocused, messy, and contradictory.**

That makes plenty of intuitive sense when it’s our morning beverage, but when it comes to marketing advice, entrepreneurs will often happily sample a little of everything and then wonder why nothing’s working.

It’s not that any *individual* piece of advice is the problem (though *some* of it certainly is), it’s that they don’t work *together*.

When we try to implement everything we see on LinkedIn and TikTok, while also pursuing a plan we’ve read in the latest buzzy business book, while also taking a course and copying our competitors, it all ends up messy and ineffective.

**We’ve got to *focus,* not just our efforts, but our *inputs*. We can’t take every bit of advice we see or copy whatever our peers are doing.**

We need to know what works best for *us*. Based on *our* preferences, capabilities, and values.

Then, when we see marketing advice, we know what to select and what to avoid. What to learn from and what to set aside.

**But it starts with knowing ourselves—what *we* like, what *we’re* the best at, and what *we* can do for the long-term.**

Instead of trying a little bit of everything.

[*Read More*: Don’t buy the best practice](https://kelfordinc.com/daily-lab-dont-buy-the-best-practice/)

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Feedback? Email labs@kelfordinc.com