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# Kelford Labs Daily: How clear can you be?
- URL: https://kelfordinc.com/kelford-labs-daily-how-clear-can-you-be/
- Published: 2023-11-17T11:22:31.000Z
- Updated: 2026-01-18T15:16:42.000Z
- Description: One simple sentence.
- Author: Joel Kelly
- Tags: Daily Labs, clarity, messaging, specific, customers, value, questions

**Here’s today’s experiment:**

Write down *one single person* you’d like to reach with your marketing today.

Now, write down *what they need* in their own words, which you can help with.

Next, write down *one unique way you can help*, which nobody else offers.

**Put those answers into this sentence:**

“If you’re (who) and you need (what), I’ll help you by (how).”

Read the sentence again, and ask:

**If I can state what I do this clearly in this sentence, am I stating what I do *this clearly* everywhere else?**

Because, here’s the thing: *Why* you do what you do matters to your customers only to the extent it affects *how* you do it. Speak to the *how* and you reveal the *why*.

Speak only to the *why* and all your work of demonstrating value is still ahead of you.

🧠

This post contains 100% organic content, no generative AI was used in its creation.