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# Kelford Labs Daily: Increasing your value with marketing
- URL: https://kelfordinc.com/kelford-labs-daily-increasing-value-marketing/
- Published: 2024-04-03T10:25:16.000Z
- Updated: 2026-01-27T15:24:32.000Z
- Description: 3 elements of great marketing.
- Author: Joel Kelly
- Tags: Daily Labs, value, specific, clarity, focus, books, demand

> “To make people value objects more, we need to let them feel that they somehow had a hand in the design.”  
>  
> — Tali Sharot, *The Influential Mind*

**The same is true of services we might be selling, too.**

It’s not that our customers or clients need to co-create our service offering with us, only that we can make it clear we designed it with *them in mind*.

We can be *specific* in our marketing messages, speaking to just the right person at just the right time.

We can be *clear* in our offering, making it easy to understand what sort of thing we do and how it’s purchased.

And we can be *focused* on just what our best clients value most, and we can let them make a clear decision to work with us based on their own values and preferences.

**Specific. Clear. Focused.**

That’s the essence of great communicating and effective marketing.

**And it’s a framework for staying on track, staying on target, and staying consistent.**

📫

Feedback? Email labs@kelfordinc.com