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# Kelford Labs Daily: Marketing recovery
- URL: https://kelfordinc.com/kelford-labs-daily-marketing-recovery/
- Published: 2023-11-08T11:24:26.000Z
- Updated: 2026-01-27T17:23:32.000Z
- Description: Manage your ability to persist.
- Author: Joel Kelly
- Tags: Daily Labs, focus, persistence, patience, customers, persona, sustainable, energy, books, experiment

*“Do not do more today than you can completely recover from today. Do not do more this week than you can completely recover from this week.” — Greg McKeown,* Effortless

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Marketing is a long game.

Which means we need to be in it for the long haul.

When times are tough, we have a tendency to push ourselves harder. Which usually does more to accelerate our burnout than our business.

**So instead of doing more and pushing harder, apply more pressure where it counts—by doing less where it doesn't.**

Now’s the time to cut free of the marketing efforts, services, features, and customer segments that haven’t been helping and focus on the ones that have.

Of course, as the saying goes, “People don’t eat in the long run,” so you’ve got to do what’s necessary to keep your business going.

**But if it’s going to keep *growing*, you need to nurture the parts of it with the greatest potential.**

Which includes *you*.

So, make the time to rest and recover from all your efforts by cutting back on the things that haven’t been working.

**And focus on your most important asset: Your ability to persist.**

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### Today’s Experiment

**Step 1: ID your Ideal** 
**Action:** Write down (or find in your files and resurface) the description of your *ideal customer.*  
**Time:** 2 minutes

**Step 2: Recognize your Real** 
**Action:** Now write down a description of a real customer/client that is both financially and emotionally profitable—someone you’d like more of more often.  
**Time:** 2 minutes

**Step 3: Friendly Reminders** 
**Action:** Put that description somewhere close by and visible, so you can see it daily. Remind yourself of who your *ideal*, who your *real*, *valued*, and *valuable* clients and customers are. Focus your energy and attention on them.

🧠

This post contains 100% organic content, no generative AI was used in its creation.