> ## Content Index
> Fetch the complete content index at: https://kelfordinc.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Kelford Labs Daily: The buffet problem
- URL: https://kelfordinc.com/kelford-labs-daily-the-buffet-problem/
- Published: 2024-03-12T10:24:41.000Z
- Updated: 2026-01-27T15:24:36.000Z
- Description: Good at one thing, or offering everything?
- Author: Joel Kelly
- Tags: Daily Labs, focus, specific, tradeoff, position, signal, demo

There probably isn’t a high-end buffet restaurant in your town.

You might have any number of all-you-can-eat buffets, but I suspect you don’t have a high-end, premium buffet.

Some towns do—tourism destinations especially—but they’re rare.

**And that’s simply because people assume if they go to a buffet, none of the items will be particularly *excellent,* and certainly not *the best*.**

Because we instinctively believe that if someone does *everything*, they’re not really the best at anything. And so customers assume that the buffet is really only good at *one* thing: Having *lots* of things.

So why does this matter to you?

**Because businesses of all types and sizes can suffer from the “buffet problem.”**

If you have more than 3 services listed on your website, for instance, what are you telling your prospects you’re actually *good* at? People may assume that you’re good at doing *lots of things*, but they’ll also assume you’re not the best at any of them.

So what do you do if you’re suffering from the buffet problem?

**Well, the first thing you can do is stop being a buffet—focus, specialize, and trim your offering down to just 1–3 things you’re credibly *the very best at*.**

*Or*, you can focus your “buffet” style offering on a particular angle or area of focus. Perhaps you do *many things*, but for only *one certain type of customer.*

In either case, it’s about demonstrating to your prospects that you’re uniquely good at *one thing in particular*.

**Instead of just doing lots of things.**

📫

Feedback? Email labs@kelfordinc.com