> ## Content Index
> Fetch the complete content index at: https://kelfordinc.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Kelford Labs Daily: Uncovering value
- URL: https://kelfordinc.com/kelford-labs-daily-uncovering-value/
- Published: 2024-01-15T11:24:13.000Z
- Updated: 2026-01-18T15:16:30.000Z
- Description: What your past clients know.
- Author: Joel Kelly
- Tags: Daily Labs, value, discover, customers, curiosity, questions

What’s your value?

Not, “What does your service cost?” Or, “What’s your business worth?”

But, what is your *value*?

**That is, in the eyes of the buyer, what are they getting from you that they can’t get from anyone else?**

The first step to finding that out is uncovering the value *your past clients* and customers experienced.

Get ridiculously curious about why they worked with you, what they got out of it, and why they’d come back.

**We’ll never see our value as clearly as our customers do, and we’ll never understand what they see if we don’t ask them.**

So before you wonder how to get more customers, how to raise your prices, or how to demonstrate your value at a distance, ask this:

How much do I know about my past clients and their experience of my value?

**And how could I find out more?**

---

**Read More:**  
[Value Defining Questions ](https://kelfordinc.com/daily-lab-value-defining-questions/)[Video: Defining your value(s) ](https://kelfordinc.com/video-defining-your-value/)