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# Kelford Labs Daily: What will you trade?
- URL: https://kelfordinc.com/kelford-labs-daily-what-will-you-trade/
- Published: 2023-11-15T11:27:22.000Z
- Updated: 2026-01-27T17:22:59.000Z
- Description: Do less to do more.
- Author: Joel Kelly
- Tags: Daily Labs, focus, tradeoff, strategy, position, experiment

*“A strategic position is not sustainable unless there are trade-offs with other positions. Trade-offs occur when activities are incompatible. Simply put, a trade-off means that more of one thing necessitates less of another.” — Michael E. Porter,* What is Strategy?

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**The point of focus is not simply to do less for its own sake.**

It’s so you can *do more* of one thing in particular. The thing you’re best at.

Trying to be everything to everybody is the fast track to irrelevancy.

But being the best thing—the *only* credible thing—for one particular type of customer?

**That’s the slow, steady path to relevance and profit.**

But doing what you’re best at *necessitates* doing less of what you’re not.

So, what are you going to do less of?

**And what will that allow you to do more of?**

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### Today’s Experiment

**Step 1: Reflect** 
**Action:** What comes to mind when you think “Sure, if I had more time, *of course* I'd do more of that! That would mean I could focus on what I love most and my favourite customers value most. ” What's *that?* Write that down.  
**Time:** 5 minutes

**Step 2: Flagging Roadblocks** 
**Action:** What's standing in your way from doing more of *that*? What's eating up your time instead? Write that down.  
**Time:** 3 minutes

**Step 3: Smashing Time** 
**Action:** Ok, around, over, under, or through, it's time to address that roadblock. What can you do to give it up, hand it off, or re-imagine it entirely? *It's the trade-off*. Now go make it!

🧠

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