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# Kelford Labs Daily: What you know about next year
- URL: https://kelfordinc.com/kelford-labs-daily-what-you-know-about-next-year/
- Published: 2023-12-19T11:25:29.000Z
- Updated: 2026-01-27T17:22:08.000Z
- Description: Instead of planning, do this.
- Author: Joel Kelly
- Tags: Daily Labs, focus, uncertainty, action

Most things that happen next year are completely unpredictable.

**Planning for what will happen is inherently frustrating—and next to futile—because *we don’t know what the future holds.***

But that doesn’t have to be a bad thing, because it means we can focus our energy where it actually helps—not on an unknowable future, but on a knowable strategy.

All we know—all we *can know—*is what we *want* and what we can do to get closer to it. Every single day, for as long as it takes.

**That’s the essence of strategy: having a structure to wrap around efficient actions that will take you closer to your ultimate goal.**

Which means, the task for your year-end planning needn’t be to write down in detail everything that you *plan* to do if things go well or go your way.

It can be writing down everything you know you *can* do, no matter what the future brings.

You can’t predict the future, and you can’t plan for every eventuality.

But you *can* spend a few minutes every day working on your marketing.

You *can* identify your best customers and what they value most about you.

You *can* streamline your activities and focus on what matters.

And you can prepare for a messy, complicated, confusing future—by focusing on what you do best, and what your best customers value most.

**Embrace the unknown and the unknowable, by focusing on what you *do* know:**

Your value, and how to express it to the people who need it.

*Keep Reading:*  
[Plans Don’t Last Long](https://kelfordinc.com/kelford-labs-daily-plans-dont-last-long/)  
[This is All Strategy Is](https://kelfordinc.com/daily-lab-this-is-all-strategy-is/)  
[More Before They Are Counted](https://kelfordinc.com/more-before-they-are-counted/)