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# Kelford Labs Daily: What’s your service mosaic?
- URL: https://kelfordinc.com/kelford-labs-daily-whats-your-service-mosaic/
- Published: 2024-03-18T10:24:38.000Z
- Updated: 2026-01-27T15:24:34.000Z
- Description: Addressing the “buffet problem”
- Author: Joel Kelly
- Tags: Daily Labs, service, focus, clarity, specific, books

> “I like to think of the bits and pieces of a product’s individuality as pieces of tile. They must be assembled, like a mosaic, into one striking and memorable theme, for the public simply cannot carry all the individual pieces in its head.”  
>  
> — Rosser Reeves, *Reality in Advertising* 

If you’re struggling with the [“buffet problem”](https://kelfordinc.com/kelford-labs-daily-the-buffet-problem/), where you’ve got too many service offerings, here’s one way to approach it:

**Ask yourself, *What mosaic are these the individual tiles for?***

What greater picture do each of your services provide a single pixel toward?

The answer might not be obvious, and that’s important to note. 

**Because if it’s not obvious to *you*, why would it be obvious to your prospects or customers?**

And now ask yourself this: *Which services could I remove to make the mosaic clearer from a distance?*

**And why don’t I?**

📫

Feedback? Email labs@kelfordinc.com