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# Kelford Labs Daily: Why should I listen to you?
- URL: https://kelfordinc.com/kelford-labs-daily-why-should-i-listen-to-you/
- Published: 2023-11-02T10:23:54.000Z
- Updated: 2026-01-27T17:23:35.000Z
- Description: What’s your perspective?
- Author: Joel Kelly
- Tags: Daily Labs, credible, trust, perspective, value, content, signal, books

*“Your point of view should answer your audience’s pivotal question: Why should I listen to you?” — Rochelle Moulton, The Authority Code*

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**Marketing is about demonstrating value, not promising it.**

That’s why it’s so valuable to have a way to reach potential customers at a distance, like through a newsletter, podcast, social media, or video.

You get to provide your point of view—in fact, that’s what people are following you *for*—which helps you build credibility.

**Because, like David A. Fields wrote in *The Irresistible Consultant’s Guide to Winning Clients*, “buyers of consulting services aren't looking for different; they're looking for a solution they can rely on.”**

As Rochelle Moulton points out above, having a point of view helps you build that credibility, it provides an answer to the question—why *you*?

Without some means of communicating our perspective, we’re left with merely communicating our products or our prices, just like everyone else.

But with a perspective, a point of view, and a means of communicating with potential customers at greater and greater distances, you can demonstrate your value—your *reliability*.

**So, if a customer asked, “Why should I listen to *you*?” what would you tell them?**

And could you be telling that story now?

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### Today’s experiment:

**Step 1: Flash Back** 
**Action:** Think back to the last time you were reading industry advice or best practices, and you found yourself thinking (or even saying out loud), “You're missing the whole point!”  
  
What *is* the whole point?

**Step 2: Write it Down** 
**Action:** Write three short sentences outlining that perspective.