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# Kelford Labs Daily: You’re the best
- URL: https://kelfordinc.com/kelford-labs-daily-youre-the-best/
- Published: 2023-12-08T11:27:52.000Z
- Updated: 2026-01-27T17:22:13.000Z
- Description: For someone in particular.
- Author: Joel Kelly
- Tags: Daily Labs, position, different, specific, focus, value, customers

*“Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about.”*  
— [April Dunford](https://www.aprildunford.com/)

---

It’s easy to get caught up in [following the crowd](https://kelfordinc.com/dont-follow-the-crowd-theyre-lost/)—chasing trends, the competition, or the rest of the industry.

But our job is to set ourselves *apart*, not to blend in.

**To be *the best*, not better.**

“But I’m *not* the best in the world at what I do,” the most humble among you might say, fairly. But you *are* the best option for someone in particular.

You certainly *can* be.

**Not for everyone, not for anyone, but for *someone* in particular you have the potential to provide the *best* value, in the best way, at the best time.**

We just have to find them.

And that starts by letting them know we’re *not* for everyone, we’re for *them*.

**It starts by doing less, for fewer types of customers.**

So we can focus on doing more, for the best ones.

🧠

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