> ## Content Index
> Fetch the complete content index at: https://kelfordinc.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Kelford Labs Weekly: Wrapping up 2023
- URL: https://kelfordinc.com/kelford-labs-weekly-wrapping-up-2023/
- Published: 2023-12-22T12:24:32.000Z
- Updated: 2026-01-27T17:22:07.000Z
- Description: Preparing for a big New Year.
- Author: Joel Kelly
- Tags: news, Weekly Labs, highlights, strategy, framework, content, pace

For us at Kelford Inc., 2023 was the Year of Content.

We developed and shared new [frameworks](https://kelfordinc.com/tag/framework/) and [mental models](https://kelfordinc.com/tag/model/), and even launched a [daily version](https://kelfordinc.com/tag/daily/) of the newsletter.

As we close out the year, I wanted to thank each and every one of you for reading Kelford Labs, replying with feedback, and sharing the links with your friends and colleagues.

**I’m excited for another big year at the Lab, including continuing my Kelford Labs Daily articles, with 198 issues published in 2023!**

To wrap up this year’s Kelford Labs content, below are some highlights from 2023 on planning for the future:

[**Plans Don’t Last Long:**](https://kelfordinc.com/kelford-labs-daily-plans-dont-last-long/)  
Plans only get us so far–and, honestly, not very far at that. Here’s why it’s better to have a strategy that you can adapt, rather than a fixed plan that locks you into a single path.

[**The ZERO Plan Framework:**](https://kelfordinc.com/crisis-model-whats-your-zero-plan/)  
It’s easy to forget that *getting zero results* is always an option in marketing—and learning that fact the hard way can take entrepreneurs by surprise. This framework helps you plan for *nothing*, so you can make sure your marketing achieves something, no matter what.

[**One Long Game:**](https://kelfordinc.com/daily-lab-one-long-game/)  
Marketing isn’t one and done or “set it and forget it”—it’s a habit, something we need to take action on every single day, in every single thing we do. It’s a long game, which requires enthusiasm, resources, and time.

[**The Art of Slowing Down:**](https://kelfordinc.com/kelford-labs-daily-the-art-of-slowing-down/)  
And now, as the holidays arrive, remember to rest and recover—as best you can—so that you can stay flexible, stay motivated, and stay strategic in your marketing, for the long-term.

**If you’re not currently signed up to receive Kelford Labs Daily, you can** [**add it to your subscription here**](https://kelfordinc.com/about/)**.**

Have a wonderful holiday season, and a very happy New Year!  
— Joel & Leah, [Kelford Inc.](https://www.kelfordinc.com/)