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# Make your own path — Kelford Labs Daily
- URL: https://kelfordinc.com/make-your-own-path-kelford-labs-daily/
- Published: 2024-12-09T11:24:32.000Z
- Updated: 2026-01-18T15:15:21.000Z
- Description: By doing what you like.
- Author: Joel Kelly
- Tags: Daily Labs, linkedin, joyful, perspective

Until July of this year, I’d basically given up on LinkedIn.

Engagement was down. Organic reach was in the toilet. And the content I kept seeing was boring, bland, or flat out BS.

So I thought about giving up. And I even wrote a post about why you should, too.

**But I didn’t publish it.**

Instead, I challenged myself to find a path that worked. Both for my own psyche and the algorithm.

First, I found a community of like-minded business owners in similar fields doing similar work. I started following, engaging, and connecting with cool people doing cool stuff. You know, people making content I’d actually *want* to Like or Comment on.

Then, I started making my own content in new ways. Explainer videos. News roundups. Deep POV-focused posts that delivered real value in the moment.

Posts that only *I* could make because they came from my own unique experiences and expertise.

**And, guess what? It took a couple months, but it kind of worked:**

![](https://storage.ghost.io/c/5a/75/5a75dc74-aafc-42ff-a23a-da6b80d4c2f9/content/images/2024/12/linkedin-screenshot-dec-2024.png)

Not every post is a success (and many still fall completely flat), but I *like* posting now. And I *like* scrolling through and seeing my business buddies and what they’re up to.

The lesson is that even if you don’t feel comfortable (or don’t even like) a platform, there may still be a path forward that doesn’t involve giving up.

**You just have to create that path yourself.**

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