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# Making impressions with your content — Kelford Labs Daily
- URL: https://kelfordinc.com/making-impressions-with-your-content-kelford-labs-daily/
- Published: 2025-08-15T10:24:18.000Z
- Updated: 2026-01-27T12:46:08.000Z
- Description: By getting focused.
- Author: Joel Kelly
- Tags: attention, change, clarity, content, Daily Labs, focus, linkedin, motivation, specific, writing

Here’s the graph of my last month of impressions on LinkedIn:

![](https://storage.ghost.io/c/5a/75/5a75dc74-aafc-42ff-a23a-da6b80d4c2f9/content/images/2025/08/Screenshot-2025-08-14-at-8.40.26---AM.png)

I barely posted for the first half of July, started posting a few times a week into August, and last week things started to take off.

Can you guess where in the graph I had my [positioning epiphany](https://kelfordinc.com/what-it-took-me-500-newsletters-to-realize-kelford-labs-daily/)?

Look, my [relationship](https://kelfordinc.com/making-linkedin-work-kelford-labs-daily/) with [LinkedIn](https://kelfordinc.com/the-secrets-to-linkedin-content-kelford-labs-weekly/) is... [complicated](https://kelfordinc.com/linkedin-as-blogging-kelford-labs-daily/).

Last year I went through a period where I was regularly getting hundreds of thousands of impressions on my posts because I was making semi-viral shortform videos (mostly about AI topics).

![](https://storage.ghost.io/c/5a/75/5a75dc74-aafc-42ff-a23a-da6b80d4c2f9/content/images/2025/08/Screenshot-2025-08-14-at-8.43.53---AM.png)

Tons of impressions and reactions, but notice how few comments.

But those videos weren’t focused on my position, so they didn’t get me much more than a few hundred followers and *a lot* of spam DMs.

So don’t take this as an endorsement of impressions as the most important metric. They’re not everything, they’re only *something*.

**An indication that *something* is working.**

Right now, the recent increase in my impressions on LinkedIn is due to *ease*. Because I know *what* I’m writing about, and *to whom* I’m writing it.

Writing something, making an image, and getting it uploaded is so much less of a *chore*. Yes, a lot of that is simple novelty: I’ve got a new direction, which gives me inspiration, which fuels my motivation.

This, like all things, will fade.

And then it will be time for more focus.

**But I write all this to say: If making content is currently a chore, it’s not because you’re a bad communicator or marketer or advisor.**

It’s because you’re not sure what to make your content *about.* You’re not sure if you’re writing about the *right* topics. At the right time, directed at the right people.

I get it! I’ve been there.

And I’ve been *here*, on the other side of it, knowing exactly what to say and how and to whom.

As a communicator, you talk, write, speak, or advise for a living. Your challenge isn’t *saying* the words.

**It’s *finding* them.**

So start looking in the right places: A strict and a slim [*focus*](https://kelfordinc.com/focus-first-growth-second-kelford-labs-daily/).

On one audience, on [what they need most](https://kelfordinc.com/what-does-your-work-cause-kelford-labs-daily/), on [how you help them best](https://kelfordinc.com/your-process-is-your-position-kelford-labs-weekly/), [when and where](https://kelfordinc.com/kelford-labs-daily-whos-looking-for-you/) they go looking for help.

***That’s* how you make an impression with your content.**

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