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# Marketing terms defined — Kelford Labs Daily
- URL: https://kelfordinc.com/marketing-terms-defined-kelford-labs-daily/
- Published: 2026-08-26T10:25:17.000Z
- Updated: 2026-08-26T10:25:16.000Z
- Description: So you know what to do.
- Author: Joel Kelly
- Tags: action, categories, clarity, Daily Labs, mindset, strategy, writing, brand, position

I believe definitions matter, because words imply actions.

**The way we *speak* about something influences** [**the way we *act***](https://kelfordinc.com/do-your-words-inspire-action-kelford-labs-daily/) **about something.**

When we don’t *really know* what marketing means, we’ll be less able to [perform](https://kelfordinc.com/commentary-secret-marketing-performance/) marketing well.

When we don’t understand what a position is, we’ll be less likely to occupy and defend ours.

**So here are just a few marketing terms and our definitions**:

[***Marketing***](https://kelfordinc.com/kelford-labs-daily-demonstrating-value-at-a-distance/)***:*** Demonstrating value at a distance.

[***Sales***](https://kelfordinc.com/daily-lab-where-sales-and-marketing-meet/)***:*** Demonstrating value in the moment.

[***Branding***](https://kelfordinc.com/your-brand-is-what-you-keep-doing-kelford-labs-daily/)***:*** Demonstrating your values over time.

[***Strategy***](https://kelfordinc.com/daily-lab-this-is-all-strategy-is/)**:** The structure to work efficiently to get what you want.

[***Positioning***](https://kelfordinc.com/the-condition-of-your-position-kelford-labs-weekly/)***:*** The area within the market (in the mind of the prospect) you want to occupy.

Oh, and [***Kelford Inc.***](https://kelfordinc.com/)***:*** The way to always know what to say.

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[***Kelford Inc.***](https://www.kelfordinc.com/) ***are content marketers for expert advisors. If you’re struggling with what to say and where to say it to attract your ideal clients,*** [***we’ll show you the way***](https://kelfordinc.com/contact/)***.***