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# Production before perfection — Kelford Labs Daily
- URL: https://kelfordinc.com/production-before-perfection-kelford-labs-daily/
- Published: 2024-05-29T10:27:36.000Z
- Updated: 2026-01-27T15:21:58.000Z
- Description: Finish, then finesse.
- Author: Joel Kelly
- Tags: Daily Labs, writing, content, persistence, action, process

> “In order to succeed at something, you have to get it done.”  
>  
> — Greg McKeown, Effortless

I’ve written millions of words of marketing over the years, and the advice I most often give to entrepreneurs struggling to create marketing content—like newsletters, LinkedIn posts, or their homepage copy—is to just finish the dang thing.

**You’ve got to see the end before you can decide if it’s any good.**

Instead, what often happens is we get frustrated, annoyed, or even flat-out disgusted with what we’ve written so far, and we stop. Then we start over.

And then we give up.

Pretty soon, we’ve got a bunch of half-written pieces of content that haven’t gone anywhere and haven’t done anything except annoy us.

**The key is to *finish* it. To see it through to the end.** 

Working on a post for LinkedIn? Don’t stop writing until it’s done, even if you think it’s bad. The magic happens in [the edit](https://kelfordinc.com/kelford-labs-daily-edit/), after all. But you’ve got to have something to edit.

Working on homepage copy? Don’t just half-write your headline and then walk away. Finish it, write the complete headline and a follow-up paragraph. Get the idea fully formed.

And *then* decide what needs to be fixed, changed, adjusted.

**But we can’t make our marketing or writing better without actually *doing it*.**

We’ve got to finish what we start—which doesn’t mean *publishing everything we finish*—so we have something to fix and improve upon.

Once it’s done, we can decide what’s fit for publishing and for the public to see.

But first, completion.

**Only then do we worry about perfection.**

📫

Feedback? Email labs@kelfordinc.com