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# Promote for your prospects — Kelford Labs Daily
- URL: https://kelfordinc.com/promote-for-your-prospects-kelford-labs-daily/
- Published: 2024-08-08T10:24:01.000Z
- Updated: 2026-01-27T15:18:17.000Z
- Description: They want to hear from you.
- Author: Joel Kelly
- Tags: Daily Labs, content, attention, focus, specific, signal

You know me, I think you should be making content even if [nobody sees it](https://kelfordinc.com/daily-lab-marketing-that-always-works/).

But that’s probably not why *you* want to make content—or any type of marketing, for that matter.

You *want* people to see it.

**And yet—how often are you promoting your work publicly?**

We carry these two thoughts in tension: I want people to notice me. But I don’t want people to think I’m too self-promotional.

When the fact is, *some* people will *always* think we’re too self-promotional, no matter how little we do.

And the people we *want* to notice us won’t be able to unless we promote ourselves a lot.

So, we’ve got to ask ourselves: Who am I talking to? My peers, my competitors, the little voices of detraction in my mind?

Or my ideal prospects, who are *looking for someone just like me*, and would appreciate the help?

Focus on the people who value you the most. The people who need what you provide and are eager to find it.

Promote *for* your prospects, because they’re looking for you.

**Talk to them more often.**

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[Kelford Inc.](https://www.kelfordinc.com/) helps hands-on entrepreneurs and founders with complex marketing challenges define and articulate their unique value to their very best customers.

***We’ll show you the way to always knowing what to say.***