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# Remembering your own marketing — Kelford Labs Daily
- URL: https://kelfordinc.com/remembering-your-own-marketing-kelford-labs-daily/
- Published: 2025-04-04T10:25:02.000Z
- Updated: 2026-01-18T15:14:59.000Z
- Description: So you remember to use it.
- Author: Joel Kelly
- Tags: Daily Labs, memorable, categories, confidence

The first and most important audience for your marketing is you.

**Because if *we* don’t remember our own marketing, we won’t recognize opportunities to *deploy* it.**

Think about it:

How often have you brushed off the question, “So what do you do?” with a simple category like, “I’m an accountant,” or, “I’m a designer,” or, “I run a law firm”?

How often have you said something simple to *avoid* having a conversation about it?

Let’s face it, we all have. 

**And we usually do it, not because we deep down *don’t want to talk about* what we do, but because we *don’t know what to say*.**

That’s why making your marketing messages [memorable](https://kelfordinc.com/making-your-marketing-more-memorable-kelford-labs-daily/) is so important.

So *you* recognize the opportunities to use them, to try them out and test them, to notice ways you can make them better based on how prospects react.

It’s worth [custom-making your marketing](https://kelfordinc.com/custom-made-marketing-kelford-labs-weekly/) so that your messages fit you, so that they roll off the tongue or practically type themselves.

So that they’re memorable.

**So that *you* remember them.**

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[***Kelford Inc.***](https://www.kelfordinc.com/) ***shows experts the way to always knowing what to say.***