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# Repeat yourself — Kelford Labs Daily
- URL: https://kelfordinc.com/repeat-yourself-kelford-labs-daily/
- Published: 2026-09-29T10:28:37.000Z
- Updated: 2026-09-29T10:28:37.000Z
- Description: Over and over again.
- Author: Joel Kelly
- Tags: consistent, memorable, attention, clarity, Daily Labs, different, focus, messaging, pattern, persistence

> “You cannot chop a tree in two by hitting every time in a different place.”  
>  
> — Claude C. Hopkins

It’s not the first [time](https://kelfordinc.com/daily-lab-how-to-chop-a-tree-in-two/) [I’ve](https://kelfordinc.com/one-idea-is-many-ideas-kelford-labs-daily/) [used](https://kelfordinc.com/why-consistency-matters-kelford-labs-daily/) [this](https://kelfordinc.com/end-the-anxiety-of-marketing/) [quote](https://kelfordinc.com/the-condition-of-your-position-kelford-labs-weekly/), and I doubt this is anywhere near the last, because, like the quote itself advises, some things *bear repeating*.

**If we want our message to get noticed and acted upon, we’re going to need people to see or hear it more than once or twice.**

Probably, *many* times.

And it can’t be a different message each time, but the same or similar. So that these messages [act together and compound](https://kelfordinc.com/you-paid-the-fare-make-sure-you-arrive/).

As Rosser Reeves put it in the 1950s, “I like to think of the bits and pieces of a product’s individuality as pieces of tile. They must be assembled, like a mosaic, into one striking and memorable theme, for the public simply cannot carry all the individual pieces in its head.”

**So if we want our audience to notice us and then recall us when they have a need we can solve, we must repeat ourselves.**

Over and over.

Building a mosaic in their mind with a “striking and memorable theme.”

Don’t worry about being too repetitive.

**Chances are, you’re not being repetitive *enough*.**

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