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# Testing your intro copy — Kelford Labs Daily
- URL: https://kelfordinc.com/testing-your-intro-copy-kelford-labs-daily/
- Published: 2024-09-23T10:22:44.000Z
- Updated: 2026-01-27T15:16:55.000Z
- Description: 5 Questions to Ask
- Author: Joel Kelly
- Tags: Daily Labs, writing, content, clarity, specific, trust, tradeoff, curiosity

Let’s test out your website’s intro copy. That first paragraph or opening few lines that says what you do and who you do it for.

Often, these can be a bit vague, or unfocused, or too broadly applicable to too many different customer types.

So let’s run through these questions to make sure yours is as effective as it can be:

**1) Does it address your ideal customers *specifically*?**

*If not, why would they trust you to know how to help them?*

**2) Does it speak to the most *urgent* need you can help with?**

*If not, why would they buy now?*

**3) Does it use their *own words*?**

*If not, are you actually* [*curious*](https://kelfordinc.com/curiosity-is-better-than-better-kelford-labs-daily/) *about them?*

**4) Does it suggest a *tradeoff*?**

*If not, are you wasting resources on things they don’t value?*

**5) Does it *stick* in the mind?**

*If not, how will they remember you when they need you?*

In tomorrow’s Kelford Labs Weekly, we’ll explore each of these points one by one, with examples.

Make sure you’re subscribed so it lands in your inbox!

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[***Kelford Inc.***](https://www.kelfordinc.com/) ***shows you the way to always knowing what to say. Finely crafted marketing messages for hands-on entrepreneurs.***