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# The easiest way to get customers — Kelford Labs Daily
- URL: https://kelfordinc.com/the-easiest-way-to-get-customers-kelford-labs-daily/
- Published: 2025-01-15T11:24:23.000Z
- Updated: 2026-01-27T15:13:42.000Z
- Description: Is by having them.
- Author: Joel Kelly
- Tags: Daily Labs, customers, demand, focus, action, strategy, attention

The easiest way to *get* customers is by *having* customers.

What I mean is, once you have customers, you have *information*. You get to know their habits, desires, preferences, and tastes.

And those inform the marketing messages you create and promote to attract even more customers just like them ([or better](https://kelfordinc.com/ideal-not-imaginary-kelford-labs-daily/)).

**Which means, when you’re starting out (or** [**struggling**](https://kelfordinc.com/what-to-do-when-it-isnt-working-kelford-labs-weekly-2/)**), the thing to do is not to wonder how you can get *many* customers. It’s to work out how you can get *one*.**

From there, you can build toward more.

But if you’re starting from scratch or starting over after a setback, don’t think about the mass of interest you want to create.

Think about the *single first customer* you can create.

What would it take to get them interested, engaged, and on board?

If we can’t attract one customer, we will never attract the many we seek.

**But once we have one, we’re well on our way to more.**

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