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# The objective is perspective — Kelford Labs Daily
- URL: https://kelfordinc.com/the-objective-is-perspective-kelford-labs-daily/
- Published: 2025-07-10T10:23:09.000Z
- Updated: 2026-01-27T12:52:13.000Z
- Description: So they can see things the way you do.
- Author: Joel Kelly
- Tags: Daily Labs, perspective, content, challenge, clarity, confidence, signal

What is the objective of your marketing content?

It is a specific metric or KPI? Is it a specific outcome or action?

Or are you still trying to figure that out?

If you are, think about it this way:

**The objective of our content is to provide our *perspective* on the specific challenge or opportunity our ideal clients or customers face.**

That might be something aspirational, as [our clients](https://www.kelfordinc.com) desire, like “knowing what to say” in their marketing.

For you, it might be something more specific, like “being hungry” or “needing an accountant.”

**You have a perspective on that challenge that’s unique to you. That’s why you started a business.**

Maybe you know that people don’t just want *any* food when they’re hungry, *your* ideal customers want something more specific, like something local, something sustainable, or something new and interesting.

Maybe you know that people don’t just want *any* accountant, they want the one who’s going to support their specific goals, taking an approach that overlaps with their specific values and circumstances.

I know that my ideal clients don’t just want any advertisement or post to put on social, they want to *know* what to say in any situation to attract their ideal clients.

**The way I think about it, then, is that every piece of content is a fragment of a lens that, when pointed at a problem or a need, shows your ideal clients the way *you* see it.**

The objective of your content, then, isn’t some objective analysis or disembodied “best practices.”

It’s to share your specific perspective in a way that demonstrates to your ideal clients that you see things the way they do, or at least the way *they* would like to, if only they had your experience and expertise.

But that’s what you’re there for.

**So show them the way *you* see things.**

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*Reply to this email to tell me what you think, or ask any questions!*

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[***Kelford Inc.***](https://www.kelfordinc.com/) ***shows experts the way to always knowing what to say.***