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# The questions that make content easier — Kelford Labs Daily
- URL: https://kelfordinc.com/the-questions-that-make-content-easier-kelford-labs-daily/
- Published: 2026-07-10T10:23:34.000Z
- Updated: 2026-07-10T10:23:33.000Z
- Description: Come from your clients.
- Author: Joel Kelly
- Tags: advertising, content, constraint, Daily Labs, customers, perspective, prompt, questions, specific, writing

Let me ask you something:

**When’s the last time writing marketing content felt *easy*?**

Like, when you went to write a LinkedIn post, or comment on someone else’s.

Or when you thought about your next newsletter, blog post, or update to your homepage copy.

Or that last ad or sponsorship opportunity, and you thought, “What should I say?”

Did any of that, *does* any of that, feel *easy*?

I bet, when it did, or when it does, it’s because your mind has been primed with a question, or an idea, that you’re at least partially *excited* to answer.

**So, to make *all* your content easier, all you need to do (and I know this is still *a lot*) is prompt yourself with questions.**

But where do those questions come from?

From your current best clients and prospects.

Think about the last *great* question a client asked you. Or the last time you were in a sales conversation and the prospect asked you something really thoughtful about your work.

Answering those in the moment, one-on-one, is sales.

**Answering them *at a distance*, distributed to many, is *marketing*.**

So do this: Write down that last great question you got, and answer it. As *specifically* as you can (without breaching anything confidential, of course), and as *informally* as you can get away with.

And then just remove the starting question.

**That’s all I did today.**

I wrote at the top of my screen, “How do I make writing content *easier*?”

And I answered it:

**“By asking yourself *questions.*”**

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