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# Trends are the background — Kelford Labs Daily
- URL: https://kelfordinc.com/trends-are-the-background-kelford-labs-daily/
- Published: 2026-05-11T10:27:37.000Z
- Updated: 2026-05-11T10:27:36.000Z
- Description: Against which we stand out.
- Author: Joel Kelly
- Tags: attention, camouflage, Daily Labs, different, mistake, popular, failure

When we follow marketing trends, we become the background against which more unique brands shine.

**Our job, in marketing, is to stand out, not** [**blend**](https://kelfordinc.com/kelford-labs-daily-business-camouflage/) **in.**

But when we see an emerging marketing trend, like a certain type of AI image, or a certain style of writing, or a certain kind of design, we can feel compelled to copy it.

When we’d be better off doing its [opposite](https://kelfordinc.com/daily-lab-the-opportunity-is-the-opposite/).

The brands that get noticed when trends pop off are the ones who *started* it, and the ones who *finished* it (usually by parodying it).

**Everyone else in the middle who merely followed the trend aren’t noticed at all.**

So, when everyone else is chasing the same trend, the last thing we need to feel is FOMO.

The best thing to feel is *unique*.

**And we can demonstrate that we are by doing something different.**

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[***Kelford Inc.***](https://www.kelfordinc.com/) ***is the marketing team that’s never at a loss for words. If you’re struggling with what to say and where to say it to attract ideal clients, we’ll show you the way.***