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# Try it before you buy it — Kelford  Labs Daily
- URL: https://kelfordinc.com/try-it-before-you-buy-it-kelford-labs-daily/
- Published: 2025-09-04T10:25:01.000Z
- Updated: 2026-01-27T12:45:00.000Z
- Description: Don’t commit to what you haven’t tried.
- Author: Joel Kelly
- Tags: action, capacity, Daily Labs, experiment, content, optimization, sample, validate

Too often, and too soon, marketers commit before they experiment.

They try to figure out a streamlined, [scalable](https://kelfordinc.com/optimization-as-procrastination-kelford-labs-weekly/) version of doing something before they know whether they *can* do it, or even whether they *should* do it.

So, yesterday, I hopped into a [Riverside](https://riverside.com) recording session with a client.

We spoke for about 25 minutes, with me asking a series of questions about their business, their work, and their background.

Then, I took the footage of just their side of the conversation and turned it into short video clips.

**An hour or so after our conversation, my client had a prototype of a video for social media to review and provide feedback on.**

Are they committing to a video-first marketing strategy, or even committing to making videos *at all*?

No, they’re *experimenting.*

That’s why I advocate for two things:

1) Prototyping your marketing messages and media before committing

2) Working with marketers who *can* prototype instead of merely advise

Anyone can *tell* someone else what to do, based on best practices or even past experience.

But not everyone can *do the work themselves*, not everyone can *demonstrate how it works.*

So make sure, whoever you work with on your marketing, that they can prototype, they can create, they can experiment.

**Make sure you can *try it* before you *buy it*.**

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